Update on Campaign

8:36 04/01/2011

In October Family & Life launched a MAJOR pro-life advertising campaign throughout the province of Munster, featuring three high-profile media vehicles: FIRST, cinemas throughout Munster broadcasted our powerful pro-life cinema ad, Life is Precious, at the start of blockbuster movies; thousands of cinemagoers saw our professionally produced ad that focuses on choosing life for unborn babies. SECOND, at the same time, throughout the province, public conveniences in pubs, clubs and many other places where young people gather displayed two pro-life posters—one targeting men and the other women—with life-affirming messages and graphically appealing images. And THIRD, we placed pro-life beer mats in pubs throughout Munster; these beer mats feature intriguing questions about the development of the preborn child—questions proven to raise curiosity and interest among people who read them. All the ads in this new campaign give our Web-site address for further information and resources. Already, we have received a significant number of enquiries from this outreach!