Throughout the year Family & Life commissions and sponsors a range of national opinion polls. These polls are used to inform policy direction and inform our nationwide marketing and advertising strategy. The results from some of these polls are released to the general public. Most, however, are used as the basis for annual reports which Family & Life produces and circulates among key stakeholders. In 2010, Family & Life commissioned one national opinion poll, co-sponsored one national opinion poll and provided the funding for another organisation to commission an opinion poll on an area of mutual concern.