Getting people's attention through advertising is a very difficult job, especially when one considers the amount of adveetising members of the public are subjected to on a daily basis. One innovative approach by Family & Life is to advertise in toilets. Advertising in toilets has a number of distinct advantages. You can tailor your message between males and females. The audience has time to read or contemplate your message. Finally, your advertisement is not competing with a plethora of advertising. Each year Family & Life produces specific advertising messages to address specific pro-life issues as they arise.
Family & Life is the only pro-life organisation to use this approach to spreading the Gospel of Life